Whenever someone joins a new organization, there is a similar pattern.
It’s the “I’ll fix everything” phase.
They walk in with a notebook full of plans, ideas, frameworks, ready to change ten things at once.
I get it. I used to do the same.
Every time someone new assumes a more significant role, the excitement is high.
The ideas are fresh.
And suddenly, everything starts looking fixable.
You see ten things that need improvement, so you start chasing all ten.
You review campaigns, question funnels, and replan product, all in the same week.
The intention is pure. The effort is real. But the outcome is usually scattered.
Because when you divide focus, you multiply noise.
I’ve seen this even with my top performers.
The ones who start showing real impact are the ones who slow down, choose one core area, and go all in.
You can’t scale chaos by working harder. You can only reduce it by focusing narrowly.
So I often tell them - pick your one or two things that you can give your 100% effort. The moment you do that, every other problem starts finding its own pace.
When you see fire burning everywhere, don’t try to be the firefighter for all.
Put out the one that feels the most dangerous. Let the rest slow-burn; they won’t kill you.
Takeaways:
✅ Focus isn’t about doing less; it’s about spending your energy on the right places at the right time.
✅ You don’t earn clarity by planning; you earn it by choosing.
✅ One solved problem compounds faster than ten half-finished ones.
Think about your week.
If you had to pick your key focus areas, what would they be? Reply and tell me. I’m curious.
Stay tuned to the next edition, where I'll share one thing I've learned about product market fit.